5 Creative Ways to Use Instagram to Build Your Brand
Over the years, Instagram has experienced significant modifications with innovative features that have caused it to gain rapid popularity among individuals of different demographics.
With the launch of Instagram for business, brands have been able to tap into the power of the platform, using its features to connect with existing customers and attract new ones, as well.
There are data insights that show the strength of the platform for businesses. According to Instagram Business, 200 million users visit at least one Business Profile on Instagram daily, and 60% of people say they discover new products on Instagram. So, if your business isn’t leveraging Instagram in its core marketing efforts, you are missing out on a whole lot of growth opportunities. 2021 is an opportunity to do things differently, after all, isn’t it?
So we’ve put together a list of five creative ways to use Instagram to build your brand and soar higher this year:
1. Reel your audience in
Reels- Instagram’s answer to TikTok, has been gaining steam since its release. The feature enables its users to create exciting audiovisual content in fifteen seconds or less. With it, anybody can become a digital creator, including your brand, letting you make videos that educate and engage your audience. It also lets you add music and special effects to make them pop.
Wondering how you can use Reels to build your business? Well, you can make quick how-to videos describing how to use your product or a new feature on your app. These videos can help your current and target customers to get familiarized with your brand, and they can help you make your products look cooler and more attractive.
Here’s an aesthetically pleasing Reel from Apple, showing how they created a universe on the iPhone 12 Pro, and another DIY video about creating cool video loops with balloons, water, colourful paper and the iPhone slo-mo feature. Both videos are informative but also exciting and short.
2. Immerse your audience in your brand with Live and Stories!
Instagram Live does not exist for celebrities alone—your brand can harness the power of this feature, as well. With this feature, you can take your audience inside your brand, by giving them a virtual tour of your office, or introducing them to your staff, thereby giving them an immersive experience in real-time.
Your brand can also go live for special product announcements or host virtual sessions with internal or external stakeholders, especially in a period like this, where the pandemic has led to restrictions. Another exciting feature of Instagram Live is that you can archive your live videos to IGTV-where people can revisit the videos or watch them if they missed it, on your page.
Instagram Stories lets you update your followers with posts that are visible for up to 24 hours. However, if you want them to stay on your page permanently, you can add them to your Highlights- a section on your page that helps you build your archive for posts like these.
With InstaStories (as they are popularly called) you have access to several engaging features- from creative filters to Q&A tabs, stickers, polls, GIFs and more.
You can use these features to connect with your audience. You can use the ‘Quiz’ feature to test their knowledge and use the ‘Polls’ feature to seek their opinions and get an idea of their preferences. You can also use the ‘Countdown’ feature to create excitement about a new product or service. With Instastories, you can explore a plethora of exciting tools to spice up your brand’s online visibility.
3. Collaborate with influencers
Influencer marketing is very instrumental in building walkability and growing your business strategically, and Instagram is a great platform for this. There are several Instagram influencers who have built their brands strategically and amassed large followership numbers and a sense of trust amongst their audience.
Excellent influencer marketing involves research- look at the top influencers who are relevant to your brand’s consumers and have the social capital to prove it. is important to ensure that you use niche influencers for the best results.
Partner with these influencers to create organic content that helps you tap into their audience, converting them to loyal customers in the end. Such content could be in the form of sponsored Instagram stories, pictures and videos.
4. Get discovered with hashtags
Hashtags are very essential in helping to build your brand’s visibility online. With hashtags, you can get discovered by potential customers who do not follow you.
However, you must be strategic with the hashtags you use. Most businesses make the mistake of using hashtags that are unrelated to their brand’s essence, simply because they are popular. This counts as spamming, and it could leave a bad taste in the mouths of your target audience, giving them a negative impression of your brand.
So, when choosing hashtags, select the ones that are in line with your brand’s personality and product offerings. You can also create custom hashtags that lead your audience directly to your posts. For ideas, you can look up your competitors who are top players in your field, to get a feel of their hashtag strategy.
5. Put your brand in the faces of potential consumers with promotion
Another exciting way to get in the faces of potential customers is via paid promotions. With the Instagram promotion feature, you can increase your brand’s online visibility and get discovered by your target audience.
You can run promotional campaigns optimised for your desired objectives, from profile visits to website visits and more. You can also create a budget to fund it and select your audience according to demographics such as age, gender, location and interests.
And the fun part? You get access to data insights that help you measure the success of your campaigns, and optimise it to achieve more.
Note that your brand must have a business page and an active Facebook account connected to it to enable you to promote your business.
There you have it! Five ways Instagram can help you grow your business creatively. Do you have more to share? Head over to the comments section below!