FCMB Customer Service Week
What we did
To create a memorable experience, We launched the "FCMB Celebrate Service" campaign that put the bank at the forefront of banking services in the country by surprising customers with their favorite influencer.
Leveraging influencer marketing, we invited Layi Wasabi to the head office in a surprise move to interact with customers and staff alike. Highlights from the visit were amplified via social PR, Ads, major & micro influencer marketing, and Twitter trends.
The results
721K
Reach & Views
181K+
Likes
98
Positive mentions
1,513
Comments
