Spotlight the biennial multi-sport festival, drive 100 million impressions, 30 million reach, and over 5 million video views.
What we did
We developed an agile campaign strategy that employed multiple platforms to expand reach, deepen engagement, and maximize impact. We kicked off with a heartfelt video of the governor welcoming everybody to the Gateway Games.
This was followed by influencer PR and conversations around the games, always-on content, live community management, event coverage and paid ads.
The results
29.1M+
Total reach
80.6M+
Total impressions
8K+
New Follower growth
