Gino: The World Jollof Day Record
What we did
We approached the campaign in three strategic phases designed to build anticipation, set new world records, and sustain momentum long after the final moment.
We led with a strong brand team PR Rollout that positioned the campaign as a cultural moment audiences needed to be part of. Through invitation-led social sharing and storytelling across the brand page, we created a steady wave of excitement and a powerful FOMO rush.
During the event, we captured and amplified the day’s energy through live story highlights, interactive “Gino Jollof Says” moments, cooking-focused content, and authentic audience reactions. Our phygital sharing approach bridged offline excitement with online conversations, ensuring the event lived simultaneously on the ground and across social platforms in real time.
Post-event, we transitioned the momentum into long-term brand value and visibility with record highlights, recap videos, and a strategic GWR media run. We extended the experience into a product activation mechanic, encouraging audiences to collect Gino packs for a chance to win, effectively turning cultural relevance into sustained consumer action.
The result
Reach & Awareness
Reach & Awareness
Reach
Engagement
Page Growth & Earned Media
New Followers (IG & FB)
Reach peak
Mentions in just one week
Organic Mentions and Engagement
Non-social mentions
Likes
Tik-Tok videos
