Gino: Christmas show
What we did
We produced a cooking show that not only celebrated the season but also highlighted Gino as the perfect kitchen ‘companion’ for special occasions.
Our strategy was simple: celebrate Christmas, but show people how to do it differently and creatively with Gino.
Different and creative for Christmas? Yes!
With cooks that competed against one another, we took people away from the regular ‘jollof rice’ sphere into meals like Alfredo pasta, Mashed potatoes and Lemon Orange Herb Chicken with signature Orange Velouté.
Beyond the meals, we also employed ‘reality show format’ confessionals that differentiated the show from the ‘usual’.
What’s a Christmas without a little drama eh?
The results
Total Reach
Engagement
Increase in followers